Vorarlberg Tourismus is the state tourism organisation with a strategic management function.

The company was founded in 2008 as a limited liability company. The shareholders are the state of Vorarlberg (75%) and the Vorarlberg Chamber of Commerce. Its predecessor was the ‘Vorarlberg Tourism Association’, which existed for 115 years. The headquarters are in Dornbirn. Vorarlberg Tourismus employs 25 people (2 of whom are on maternity leave).

The main purpose is brand and market communication for the holiday region of Vorarlberg. Vorarlberg Tourismus plays a strategic and formative role in the development of tourism in the province. Services for the Vorarlberg tourism system and measures relating to leisure services for day visitors and locals have increasingly become the focus of attention in the recent history of the company.  

In foreign markets, Vorarlberg Tourism is active together with the six destinations (Montafon, Kleinwalsertal, Arlberg, Bregenzerwald, Alpenregion Bludenz and Bodensee Vorarlberg) for the holiday region of Vorarlberg. Market development varies from region to region and is organised as ‘marketing in a network’. Developing and maintaining strong partnerships within Vorarlberg, on a national and international level, is a key element of the corporate culture.

Based on the Tourism Strategy 2030 and the requirements of the shareholders, VT focuses on three core businesses:

1. Marketing and communication for holiday guests and recreationally active residents and visitors
2. Leading implementation and steering coordination of the Tourism Strategy 2030
3. Driving digital transformation and implementing it with  destinations and relevant stakeholders

Four strategic topics significantly determine the activities in the three core businesses: Sustainability, Mobility, Culinary Arts and Culture.