Four economic and four social systems
Cross borders in the international four-country region of Lake Constance
Regional - International in the four-country region of Lake Constance
The advantages of the four regions are in competition with each other in many respects. It is all about attracting companies. Skilled workers choose the cities and regions that can offer them the best prospects for their professional and private goals. And as a holiday destination, you are also competing with palm beaches, mountain regions and short city breaks.
Pooling existing strengths and positioning the Lake Constance region jointly and sustainably as a strong business location - these were the goals of the "Internationaler Wirtschaftsraum Bodensee" (IWB) project launched in 2010. The four-country region of Lake Constance emerged from the project shortly afterwards.
Fourteen partners from all four countries joined forces and launched a joint marketing and communication campaign. The aim was to give the region a strong and meaningful image both internally and externally.
Lake Constance and its surrounding area with its rich cultural and leisure activities make the region a very attractive holiday destination. The business location also benefits greatly from the unique quality of life. And as a centre of research and education, we are unique thanks to our close links with innovative companies.
These many advantages of our region as well as the communicative endeavours of all Anrheine residents are bundled in the regional brand. In this sense, it is also the visible sign of many years of cross-border co-operation.
Our regional brand is the result of a participatory process from the International Economic Area of Lake Constance project, which was characterised by consensus and unanimity. Four-country region of Lake Constance - Our common name
The four-country region of Lake Constance flies the flag
Our common centre is Lake Constance. Graphic abstraction not only gives us an unmistakable and dynamic symbol, but also a trademark-protectable symbol.
The colour concept of the regional brand is the result of simplifying and mixing the flags of the neighbouring regions. The colours symbolise colourful diversity and vibrancy and stand out particularly well against the blue of the water and the sky.
You can find more information on the regional brand in the brand philosophy manual
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History of the four-country region of Lake Constance
The VLRB is recognised as one of the most dynamic economic regions in Europe. It combines high-tech aspirations, inventiveness and innovative strength in four economically highly developed nations - Germany, Switzerland, the Principality of Liechtenstein and Austria.
The region is characterised by more than 30 colleges and universities, which are networked with the many SMEs in the four-country region of Lake Constance. The VLRB is not only characterised by its high economic potential, but also by its high quality of life and attractive surroundings. All this makes the VLRB a magnet for investors, innovators and developers.
Facts and figures about the four-country region of Lake Constance
| Surface area 2022: | 11142 square kilometres |
| Population 2022: | 2,44 Millions |
| Number of employees 2021: | 1,26 Millions |
| Gross domestic product 2021: | 140 Billions |
| Overnight stay 2023: | 5,88 Millions |